About PWR

Innovation is the sacred work

We exist to bring innovative ideas to market. Creating something from nothing is sacred work, and it requires a community to unlock the potential.

Venture Studio Leadership

Chis Minor

Founding Partner

Chris is an executive leader with 20 years of experience in consulting and investing, focusing on growth in the fitness, health & wellness, and sports technology sectors. After exiting his company, he has invested in over 20 businesses.

Luke Frederick

Founding Partner

Luke has been working with early-stage ventures for the past 20 years, collaborating with over 300 brands during this time. He has personally been an equity owner in 10 companies through his venture studio efforts.

Stronger Together

The PWR Venture Studio Cadre

Anthony Lazzaro
Experiential for Diplo, OBJ, Levi, Adidas, Nike, Whoop...
Joe Cannon
SVP of Business Development at Hyperice
Brad Seeber
Partnerships for HYROX, MNLY, Centr, Superpower...
Stacie Thompson
Creative director for New Balance, Tazo, Speede...
Jon Ward
Founder of The Assembly and former BD for Plunge
Heather Morris
PR for AG1, Eight Sleep, Remedy Place, WHOOP...
Shadi Bakour
Co-Founder and CEO of Path Water
Jim Donnelly
Co-Founder / CEO Humanaut Health, Author, Speaker
Robert Cortez
Owner of Kyro Creative
Mark Verstegen
Founder & CEO, EXOS.
Chris Ricci
CEO of Ancestral Supplements
Dan Mooney
Co-Founder and President of Speede Fitness

You're in good company

Some of the brands our Venture Studio Cadre has worked with.